user experience

UX: bringing emotion to the interface.

The user experience (UX) represents the overall emotional experience of a user when interacting with any device or service. UX can therefore be based on how the device feels in the hands, how well it works, how it achieves its purpose, the company's image, the environment and the overall context.

From the smartphone to a video wall, it is a question of designing adaptive interfaces whose content and mode of interaction are optimized, by integrating criteria of culture, disability, posture and safety, without forgetting the universe and the graphic identity.

To achieve this, specialized approaches such as design thinking or gamification, based on the intervention of multi-disciplinary teams, emphasize co-creativity and enable the creation of adapted user experiences in an iterative and collaborative way.

The deliverable then becomes secondary and only the value for the user is important.

solution and product design

use business and user data to create a pool of ideas. Generate solutions in the form of prototypes and mock-ups.
UX research

test the produced solutions with real users and collect the needs for improvement.
UX strategy and service design

learn about its users, the activity and the context to design a relevant service.
UX at scale

ausy brings you its expertise to define the processes and tools needed to integrate research and user-centered design at scale.

in the last two years, the design system concept has been an extremely hot topic.

In fact, the term actually started trending in 2016 and interest in it has gained steadily since then, whether within the UX/UI community or more broadly in the digital sphere.