AUSY in the Services & Distribution Sectors
The Marketing and Sales fields stimulate constant innovation and necessitate being tuned into the needs of consumers : these make the Information Systems evolve more and more from mass marketing towards an individualised marketing (One to One), linked to or doubled with new community-based approaches.
Added Value
Payment and Electronic Money
Reservations
CRM
Logistics
Retail websites
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Added Value
Payment and Electronic Money Reservations CRM Logistics Retail websites| Offers and skills |
| AUSY participates in the conception and construction of Integrating Marketing projects : Help with the choice of a complete solution associating the SGBDR, the supply software, restitution tools and the performance indicators, the specific software (campaign management, SFA,...) Modelling and putting in place data basses Feeding data bases through the deployment of flux from applications in the early stages Data cleaning (intelligent compression of addresses, elimination of extreme values, NPAI processing…) Data enrichment Implementing the segmentation, scoring Putting in place data mining solutions Modelling marketing campaigns Training user teams Training user teams Tele computer ticketing equipment, GABs or banking milestones, smartcard engineering, securing transactions, integration of new standards (EMV), projects linked to electronic pocketbooks and specific direct debit cards, , toll systems, payment terminals, mobile telephones ... |
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